About the product
For freelancers, creatives and entrepreneurs, building a personal brand that positions you as a go-to expert and attract clients to you has never been more important than it is today. A recent study by Upwork revealed that the freelance workforce is growing at a rate 3x faster than the overall workforce in the USA, alongside Nigeria. And by 2027, freelancers are expected to make up the majority of global workforce.
While it is great to see so many people embracing entrepreneurship, this also means that every freelancer, independent contractor, employee, professional and entrepreneur will soon face more competition than they already do. But the major key to differentiating oneself from this competition is to build a strong personal brand.
It is also worthy to note that, companies are also retrenching by laying-off their staff in response to economic difficulty. As such, companies now outsource their works to freelancers and business owners, thereby reducing costs of salary, wages, training, work equipments, benefits, etc of full-time staff. This makes the freelance network to expand and become competitive, so freelancers with strong personal branding stands a big chance of being hired. More than half of these companies won't hire freelancers without some sort of personal branding today.
According to CareerBuilder, ”Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence." The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.
Don’t lose out on a deal over something you can control - like your personal brand!
While it is great to see so many people embracing entrepreneurship, this also means that every freelancer, independent contractor, employee, professional and entrepreneur will soon face more competition than they already do. But the major key to differentiating oneself from this competition is to build a strong personal brand.
It is also worthy to note that, companies are also retrenching by laying-off their staff in response to economic difficulty. As such, companies now outsource their works to freelancers and business owners, thereby reducing costs of salary, wages, training, work equipments, benefits, etc of full-time staff. This makes the freelance network to expand and become competitive, so freelancers with strong personal branding stands a big chance of being hired. More than half of these companies won't hire freelancers without some sort of personal branding today.
According to CareerBuilder, ”Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence." The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.
Don’t lose out on a deal over something you can control - like your personal brand!
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