Businessplan Development

About the product
A Business Plan is a document that conveys the exciting prospects and growth potential of your company and the intending business is the heart of obtaining any form of financing. It also helps to sell the business to potential financiers and other backers; and should be done be for the start up of a new business, the development and marketing(launch) a new product or service, expansion of an already existing service or product into new markets.

Beyond financing, a well written business plan helps the entrepreneur properly define and focus his/her business objective using appropriate information and analysis. It will enable him/her plan company growth and to anticipate changes in a structured way. It will serve as a critical guide to managing the company as it allows benchmarks to be set, against which the company’s future performance can be measured. Perhaps most important, is that the document commits the entire management team to the same goals.

Many entrepreneurs, small business owners and even established businesses launch new products; enter new markets without undergoing a detailed strategic planning process that helps uncover omissions and/or weaknesses in the business idea, service or product.

This lack of strategic planning has led several times to misuse of critical financial and human resources, poor positioning against competitors, huge debts, staff layoffs, unpreparedness to sudden changes in the industry or economy, shrinking market space etc. Little wonder 3 out of 5 businesses shut down within five years of starting up.
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