Digital Marketing

DIGITAL MARKETING
Summary:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
What you will learn:
This course will enable you to:
 Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
 Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
 Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
 Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
 Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module

Who should attend:
 The programme is suitable for digital natives or digital explorers, as well as managers with a strong passion for artificial technology and the digital world.
 The programme will also benefit project directors, government employees, and policymakers, as digital technology has been having a deep influence on society lately.
Prerequisites:
No prior experience or qualifications required.